EFFORTS need to be made and initiatives must to be launched to extend the tourism season in Kerry beyond the traditional May to October busy period, Kerry County Council Chief Executive, Moira Murrell, told delegates at the AIB Let’s Talk Tourism forum.
She said tourism contributed €120 million to the Kerry economy every year and it is a key economic driver but 75 per cent of business takes place over a six-month period.
“There is an onus on all of us to focus on quality and to strive for excellence. In Kerry even developing a car park or a lay-by must be carefully thought out. You can’t just provide it,” she said.